Product Page: From eShop Neo to Innovatis

TVH Parts Co. · Director of UX (Global UX Lead)

Two TVH parts-shop product pages for the same Semi-traction battery 12V 90Ah, overlapping on a pale blue-gray background. Behind, the eShop Neo page, with a product image and thumbnails, a price and stock badge above an Add to cart button and quantity discounts, two green remanufactured alternative cards, other brands, and the start of a product details table. In front, the Innovatis page, with a large product image beside a price, list price and total, key specifications, an In stock badge, a delivery promise, a quantity field and Add to cart button, a similar parts panel, and a product specifications table.

The same part page, two generations. On the left, the eShop Neo page the work started from: price, stock and the add-to-cart row stacked in one narrow column, with alternatives and other brands running down the right. On the right, the Innovatis redesign, shaped by research: price leads, then the facts a buyer checks, stock and the delivery promise, ending at the cart, with similar parts in their own panel. Innovatis is where Uplift became one component system across eShop, Shop and Bepco.

Both pages were designed by a team of senior designers and me. Each of us took portions of the full page.

Process

eShop Neo, overview and details
Innovatis, overview and specifications

Process

From the case study