Evaluating Jason — Fractional / consulting

Scoped, independent delivery, in two stops

Two case studies chosen for how tightly scoped and independently measurable the delivery was — a defined deliverable and timeline, not an open-ended initiative.

Start with the tightest scope in the set: a defined page system, a stated conversion target, a fixed timeline, and a result measured against both.
Peru State Online Degree Program Marketing Pages
A three-tier landing page system built around the student decision journey, tested iteratively and shipped in 15 pages. It exceeded both visitor-to-lead and lead-to-applicant conversion targets.
Same shape of engagement, solved differently: SEO-first information architecture instead of a landing-page funnel, still scoped, still measured against an enrollment outcome.
Athens State Online Degree Microsite
A content-rich microsite for Athens State’s online programs, built with SEO-first IA and journey-mapped landing pages. It drove a 20% increase in graduate enrollments.

See all the case studies

A three-tier landing page system built around the student decision journey, tested iteratively and shipped in 15 pages. It exceeded both visitor-to-lead and lead-to-applicant conversion targets.

A content-rich microsite for Athens State’s online programs, built with SEO-first IA and journey-mapped landing pages. It drove a 20% increase in graduate enrollments.